"Bureshka" - a brand developed specially for production, delivered for export. Creating it, we, on the one hand, were based on the data of monitorings of the consumer markets of the countries-importers of our production, on the revealed preferences of buyers and national features of the population of these countries. With another - it was necessary to create easily recognized image having the remembered name and possessing characteristic Russian originality, causing a priori positive relation of the consumer to production. Therefore our most successful brand of "Burenka" meeting the basic named requirements has been put in the Mark basis.

Thus the definitive name of Mark - "Bureshka" - has arisen as result of the linguistic analysis of various language groups and was the universal name, from the point of view of semantics of speech of the different people, - easily said and remembered.

Today foreign consumers have possibility to buy the high-quality foodstuff made in Russia under Mark "Bureshka" and making a worthy competition to the goods from leading world manufacturers