From 9 to 10 of March there are wide festivities all over Russia including Saint-Petersburg. This is a traditional holiday in our country named "Maslenitsa". As usually the event was noisy, joyful and crowded. The weather was surprisingly convenient so all the people could successfully see off the winter.
In the program of the holiday there were the performances of folk groups, contests and quizzes, dances and a circus performance, free tea drinking, raffles and lotteries with gifts and valuable prizes.
From 11 to 15 of February the annual exhibition "Prodexpo" is hosted in Moscow.
“Prodexpo” is the largest international forum in Russia and Eastern Europe. It is the most sigh annual event in the food and beverage industry. For 25 years already, the ideas on this exhibition are defining the vector of the domestic food industry development.
People all over the world are fond of chocolate for more than five hundred years. There is a legend that once Italian confectioner Pietro Ferrero was trying to figure out how to sell melted and out of shape chocolate candies and decided to spread the chocolate-nut candy mass on white bread. It was less than a hundred years ago and since that moment chocolate paste has begun a triumphal journey around the world, conquering the hearts of people and giving them that outstanding taste.
However, there only few people know that this product was very popular in Italy 200 years ago. In Piedmont in the Pietro Ferrero, the considered father’s of chocolate paste motherland there is a popular delicacy named janduya, a chocolate mass mixed with grated hazelnuts.
In order to optimize the assortment, unify product names and build a conceptually different approach to packaging design, making it in a single recognizable style The Group’s head management has made a revolutionary decision:
- Entire “Burenka" trademark’s creams elimination;
- Replacing them fully with pastes under “Bureshka” trademark;
- Restyling the “Bureshka” chocolate pastes packages according to our brand book and market situation;
- Launch of “Bureshka” chocolate pastes sales on the territory of Russian Federation since October
The traditional, 27th in a row, international exhibition World Food Moscow will take place in Moscow from the 17th to the 20th of September. By visiting the exhibition, you can reevaluate and enrich the partnership with big variety of companies and update the range of food and beverages in your product matrix. Many companies, both domestic and foreign, use the World Food exhibition as an effective business platform for entering the Russian market and expanding business. Participation in the event gives possibility to increase sales, expand the delivery geography and promote the products on the Russian market rapidly.