After association in 2003 of Companies "Peterpak Ltd" and "Petrotraid Ltd" in group of the companies the firm has had a new impulse of development. Association has allowed to divide and co-ordinate problems of manufacture and the trading house that has led to quite expected results. For today Prosto Petro Group is the largest Russian manufacturer of chocolate pastes, and as to one of leaders in manufacture boiled condensed milk (milk-iferous preservation) for the confectionery enterprises and the appreciable player in the market of manufacturers of the dry packed up mixes. The company constantly develops and expands assortment.
It is necessary to notice especially that presence of own technological laboratory allows to make production on the developed original compounding which advantages are confirmed not only numerous diplomas and medals of national exhibitions, but also (the most important thing!) invariable consumer activity. The firm posesses some the registered trade marks: "Buryonka", "Tikli", "Belisa", "Mironushka", - focused on various consumer groups in various market segments. Such policy is based on idea of as much as possible full satisfaction of demand of buyers, as in Russia and abroad.
Within the limits of the project "brand" we make products under trade marks of our partners, in particular, the goods of following marks: "Alisa" for TC "Alisa", "the Chocolate rivers" for company "Tander" (a network of shops "Magnets"), "Angels" for a network of shops "Pjaterochka", "365 days" for a network of shops "Lenta".
Separate direction in work Prosto Petro Group is delivery of raw materials for food manufactures. Quality of raw materials and stability of deliveries is provided with cooperation with leading foreign suppliers, such as: Kievit (Netherlands), Cargill (USA), Euroserum (France) and a number of others.
The active marketing policy directed on as much as possible wide representation of all assortment of production in the regional markets of Russia, allows to involve in cooperation the largest trading networks ("Pjatyorochka", "Magnet", "Lenta", "Perekrestok", etc.) and the wholesale companies of the country. With a view of more successful advancement of the trade marks by group branches in Moscow and Novosibirsk are opened. In October, 2006 in Berdsk (Novosibirsk region) the new enterprise of group focused on manufacture milk-iferous preservation is placed in operation. Thus, our production became much closer and more accessible to consumers in Siberia and in the Far East than the country.
Prosto Petro Group is firstly focused on the foreign export of products. Consumers in Belarus, Kazakhstan, Moldova, Georgia, Ukraine and Israel, who are among our customers, have highly appreciated the quality of the products. The Prosto Petro Group specialists have created and developed the "Buryoshka" trademark in order to achive high results on the foreign markets. We were taking into account the consumer preferences and psychological characteristics of foreign consumers including linguistic and mental uniqnesses.